Beyond Dashboards: Telling a Story with Data
Not everyone can spot trends and concerns in data the way accountants can. To deliver a key message you often need to reframe data as a story, to engage people's emotions and steer them towards a desired outcome. This course will help you to build a story using creative techniques and keep your audience engaged.
Beyond Dashboards: Telling a Story with Data
This course will enable you to
About the course
Accountants are used to analysing data and spotting interesting trends and concerns in the numbers, however, conveying that information to other people is not always so simple. Not everyone will understand the point the figures are making or what action needs to be taken. This is where reframing the data into a story can make a real difference.
This course explores how you can create a story arc from a set of data that will motivate your audience to respond in the way you want. It explains how to apply narrative tools to prepare your story, advises on ways to engage your audience’s interest and use language to guide them to respond with appropriate action.
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Author
Ross Maynard
Ross has worked as a consultant and trainer for over 20 years, specialising in finance processes, management information and performance measurement. He supports organisations to understand their processes; facilitates improvement teams; and supports staff to work together as a team to deliver tangible and sustainable improvements.
