Persuasive Writing
Being able to influence business conversations and strategic decisions, is an increasingly important skill for accountants. This course explains how to use the written word to get people on board with new ideas and innovative ways of thinking, and build deeper connections and networks with colleagues and clients.
Persuasive Writing
This course will enable you to
- Write in a way that influences colleagues and helps decision making
- Build rational arguments supported by compelling evidence
- Create emotional connections when you write
- Develop a process to ensure consistent and effective writing
- Edit, review and evaluate the success of your communications
About the course
You might not associate the skill of writing with the accountancy profession. However, being able to present your ideas and arguments in a compelling way, that helps your clients or your organisation to make good decisions, is an increasingly important skill for accountants.
This course will take you through all of the factors to consider in order to present your ideas effectively and influence colleagues and clients.
It will help you understand your audience, build convincing rational arguments and make personal and emotional connections. You will also look at structure and tone, grammar, consistency and editing, in order to develop a writing process that works for you.
Look inside
Contents
How it works
Author
Anna Faherty
Anna Faherty is an award-winning teacher and researcher who runs her own content development and training consultancy, Strategic Content. Anna is expert at communicating complex technical information to non-technical audiences. She uses the phrase, "Communicating Stuff. Really well." to describe what she does and organisations of all shapes and sizes endorse that by asking for her help. By working with a broad range of clients, Anna has acquired experience of many different sectors and many different aspects of many different sectors and learned how to adapt to different working cultures.
